Филип Котлер

Филип Котлер (Philip Kotler; род. 27 мая 1931 года, Чикаго, США) — американский экономист, маркетолог, преподаватель. Получил степень магистра экономики в Чикагском университете и звание доктора философии. Автор многих книг по маркетингу и менеджменту, а также свыше 100 статей. Единственный автор, кто трижды удостаивался ежегодной премии Alpha Kappa Psi, присваиваемой за лучшую статью для «Journal of Marketing». Имеет множество званий и наград за выдающийся вклад в маркетинг. Основная его заслуга в том, что он собрал воедино и систематизировал все знания о маркетинге, которые до этого относились к совершенно различным наукам. Можно сказать, что он первый, кто выделил Маркетинг в отдельную специальность. Его книга «Основы маркетинга» на данный момент неоднократно переиздавалась и является своеобразной «Библией» по маркетингу. [collapse collapsed title=Ссылки] https://www.pkotler.org/ https://www.kotlermarketing.com/ https://www.goodreads.com/author/show/37492.Philip_Kotler [/collapse] [collapse collapsed title=Библиография] * Philip Kotler, Marketing Management:Analysis, Planning, and Control, Prentice-Hall, 1967. (Subsequent editions 1971, 1976, 1980, 1984, 1988, 1991, 1994, 1997, 2000, 2003, 2006, 2009, 2012, 2015). Kevin Lane Keller Joined as co-author in 2006. * Philip Kotler, Gerald Zaltman, and Ira Kaufman, Creating Social Change, Holt, Rinehart, and Winston, 1972. * Philip Kotler, Marketing Decision Making: A Model-Building Approach, Prentice-Hall, 1972. * Philip Kotler, Harold Guetzkow, and Randall L. Schultz, Simulation in Social Administrative Science: Overviews and Case-Examples, Prentice-Hall, 1972. * Philip Kotler, Strategic Marketing for Nonprofit Organizations, Prentice-Hall, 1975. (Subsequent editions in 1982, 1987, 1991, 1996, 2003, 2008). Alan Andreasen joined as co-author in 1986. * Philip Kotler, Principles of Marketing, Prentice-Hall, 1980. (Subsequent editions 1983, 1986, 1989, 1991, 1994, 1996, 1999, 2001, 2004, 2006, 2008, 2010, 2012, 2014, 2016). Gary Armstrong joined as co-author in 1989.) * Philip Kotler and Gary Lilien, Marketing Models, Harper & Row, 1983. It was revised in 1992 and published by Prentice-Hall with the addition of K. Sridhar Moorthy as third author.) * Philip Kotler and Keith Cox, Marketing Management and Strategy: A Reader, Prentice-Hall, 1980. * Philip Kotler, Marketing Essentials, (later changed to Marketing-An Introduction), Prentice-Hall 1984, 1987, 1990, 1993, 1997, 2000, 2003, 2005, 2007, 2009. Gary Armstrong joined as co-author in 1990. * Philip Kotler, Marketing Professional Services, Prentice-Hall, 1984 (Paul N. Bloom in the first edition and Tom Hayes joined us in the second edition in 2002). * Philip Kotler and Karen Fox, Strategic Marketing for Educational Institutions, Prentice-Hall 1985, 1995. * Philip Kotler, The New Competition: What Theory Z Didn’t Tell You About – Marketing, Prentice-Hall, 1985. * Philip Kotler and Roberta N. Clarke, Marketing for Health Care Organizations, Prentice-Hall, 1987. * Irving Rein, Philip Kotler, and Marty Stoller, High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead, & Co., 1987. (Subsequent editions 1998, 2006). * Philip Kotler and Eduardo Roberto, Social Marketing: Strategies for Changing Public Behavior, The Free Press, 1989. * Philip Kotler, Norman Shawchuck, Bruce Wrenn, and Gustave Rath, Marketing for Congregations: Choosing to Serve People More Effectively, Abingdon Press, 1992. (Revised in 2009 as Philip Kotler, Bruce Wrenn and Norman Shawchuck, Building Strong Congregations). * Philip Kotler, Irving Rein, and Donald Haider, Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, The Free Press, 1993. * Philip Kotler, John Bowen, and James Makens, Marketing for Hospitality and Tourism, Prentice-Hall, 1996. (Subsequent editions in 1999, 2003, and 2006). * Philip Kotler, Gary Armstrong, and Veronica Wong, Principles of Marketing - European Edition, Prentice-Hall Europe, 1996. (Subsequent editions in 1999, 2001, and 2005). * Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Marketing Management: An Asian Perspective, Prentice-Hall, 1996, 1999, 2003. * Philip Kotler, Somkid Jatusripitak, and Suvit Maesincee, The Marketing of Nations: A Strategic Approach to Building National Wealth, The Free Press, 1997. * Philip Kotler and Joanne Scheff, Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business School Press, 1997. * Neil Kotler and Philip Kotler, Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, Jossey Bass, 1998, 2008. * Philip Kotler, Kotler on Marketing: How to Create, Win, and Dominate Markets, The Free Press, 1999. * Philip Kotler, Swee Hoon Ang, Siew Meng Leong, and Chin Tiong Tan, Marketing Management-An Asian Perspective, Prentice-Hall, 1999, 2006. * Philip Kotler, Irving Rein, Donald Haider, and Christer Asplund, Marketing Places Europe, Financial Times, 1999. * Philip Kotler and Hermawan Kartajaya, Repositioning Asia: From Bubble to Sustainable Economy, Wiley, 2000. * Philip Kotler, Michael Hamlin, Irving Rein, and Donald Haider, Marketing Asian Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, Wiley, 2001. * Philip Kotler, A Framework for Marketing Management, Prentice-Hall, 2001 (Subsequent editions in 2003, 2007, and 2009). * Philip Kotler, Dipak Jain, and Suvit Maesincee, Marketing Movies: A New Approach to Profits, Growth, and Renewal, Harvard Business School, 2002. * Philip Kotler, Nancy Lee and Eduardo Roberto, Social Marketing: Improving the Quality of Life, The Free Press, 2002. (Latest title is Philip Kotler and Nancy Lee, Social Marketing: Influencing Behaviors for Good, Sage, 2008). * Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, Wiley, 2003. * Francoise Simon and Philip Kotler, Global Biobrands: Taking Biotechnology to Market, The Free Press, 2003. * Philip Kotler, Hermawan Kartajaya, Hooi Den Hua, and Sandra Liu, Rethinking Marketing: Sustainable Marketing Enterprise in Asia, Prentice-Hall, 2003. * Philip Kotler and Fernando Trias de Bes, Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas, Wiley, 2003. * Philip Kotler, Ten Deadly Marketing Sins: Signs and Solutions, Wiley, 2004. * Philip Kotler, Hermawan Kartajaya, and David Young, Attracting Investors: A Marketing Approach to Finding Funds for Your Business, Wiley, 2004. * Philip Kotler, Linden Brown, Stewart Adam, Gary Armstrong, 6th edition, Marketing Management, Pearson, 2004. * Philip Kotler and Nancy R. Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley, 2005. * Philip Kotler, Philip Kotler’s FAQs on Marketing, Scriptum, Amsterdam, 2004 * Philip Kotler, According to Kotler: The World's Foremost Authority on Marketing Answers All Your Questions, AMACOM, 2005. * Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, David K. Tse, Principles of Marketing: An Asian Perspective, Pearson, 2005. * Philip Kotler and Waldemar Pfoertsch, B2B Brand Management, Springer, 2006. * Philip Kotler, David Gertner, Irving Rein, and Donald Haider, Marketing Places, Latin America, Makron and Paidos, 2006. * Irving Rein, Philip Kotler, and Ben Shields, The Elusive Fan: Reinventing Sports in a Crowded Marketplace, McGraw-Hill, 2006. * Philip Kotler and Nancy R. Lee, Marketing in the Public Sector: A Roadmap for Improved Performance, Wharton School Publishing, 2006. * Gary Armstrong, Philip Kotler, and Geoffrey da Silva, Marketing: An Introduction; An Asian Perspective, Prentice=Hall, 2006. * Philip Kotler, Kevin Lane Keller, Peggy Cunningham, Marketing Management: Canadian 12th edition, Pearson, 2006. * Philip Kotler, Hermawan Kartajaya, and Hooi Den Hua, Think ASEAN: Rethinking Marketing Toward ASEAN Community 2015, McGraw-Hill, 2007. * Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health Care Organization: Building a Customer Driven Health Care System, Jossey-Bass, 2008. * Philip Kotler and John A. Caslione, Chaotics: The Business of Managing and Marketing in the Age of Turbulence (New York: AMACOM, Spring 2009). * Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Jha Mithileshwar, Marketing Management: A South Asian Perspective, Pearson, 2009. * Philip Kotler and Nancy R. Lee, Up and Out of Poverty: The Social Marketing Solution (Philadelphia: Wharton School Publishing, Spring 2009). (A winner in the 800-CEO-Read Business Book Awards for 2009) * Philip Kotler, Kevin Lane Keller, and Taihong Lu, Marketing Management in China, Pearson, 2009. * Hong Cheng, Philip Kotler and Nancy R. Lee, Social Marketing for Public Health: Global Trends and Success Stories, Sudbury, Ma. Jones and Bartlett, 2011. * Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 3.0: From Products to Customers to the Human Spirit (Wiley, 2010). * Bruce Wrenn, Philip Kotler, and Norman Shawchuck, Building Strong Congregations, Autumn House Publishing, 2010. * Philip Kotler and Waldermar Pfoertsch, Ingredient Branding: Making the Invisible Visible, Springer 2011. * Philip Kotler, Roland Berger, and Nils Bickhoff, The Quintessence of Strategic Management, Springer, 2010, 2016 * Doug McKenzie-Mohr, Nancy R. Lee, P. Wesley Schultz, and Philip Kotler, Social Marketing to Protect the Environment: What Works. Sage 2012. * Fernando Trias de Bes and Philip Kotler, Winning at Innovation: The A to F Model , Palgrave, 2012. * Philip Kotler, David Hessekiel, and Nancy R. Lee, Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line, Wiley, 2013. (Voted 4th best marketing book of the year by Expert Marketing Magazine EMM) * Adam Lindgreen, Philip Kotler, Joelle Vanhamme and Francoise Maon, A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts and Reconciliation, London, UK, Gower, 2012. * Philip Kotler and Milton Kotler, Market Your Way to Growth: Eight Ways to Win, Wiley, 2013. * Philip Kotler, Kevin Keller, Salah S. Hassan, Imad B. Baalbaki, and Hamed M. Shamma, Marketing Management (Arab World Edition), Pearson Higher Education, 2012. * Philip and Milton Kotler, Winning Global Markets: How Businesses Invest and Prosper in the World’s High Growth Cities, Wiley 2015. Voted #3 of the 20 top marketing books in 2015. * Philip Kotler, Confronting Capitalism: Real Solutions for a Troubled Economic System, AMACOM, 2015. * Philip Kotler, Hermawan Kartajaya and Hooi Den Hua, Think New ASEAN: Rethinking Marketing Toward ASEAN Community 2015, McGraw-Hill, 2012. * Philip Kotler, Waldemar Pfoertsch, and Transformational Sales, Springer 2016. * Philip Kotler, Democracy in Decline: Rebuilding its Future, Sage 2016 (July). * Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 4.0: Moving from Traditional to Digital, Wiley, 2017. * Philip Kotler, Hermawan Kartajaya, and Den Huan Hooi, Marketing for Competitiveness: Asia to the World: In the Age of Digital Consumers, World Scientific Press, 207. * Philip Kotler, My Adventures in Marketing: The Autobiography of Philip Kotler, Idea Bite Press, 2017. * Svend Hollensen, Philip Kotler, and Marc Oliver Opresnik, Social Media Marketing: A Practitioner’s Guide, Amazon Direct Publishing, 2017. * Philip Kotler and Giuseppe Stigliano, Retail Marketing 4.0., Mondadori, Milan, 2018. * Christian Sarkar and Philip Kotler, BrandActivism: From Purpose to Action, Idea Bite Press, 2018. * Philip Kotler, Advancing the Common Good: Strategies for Business, Governments and Nonprofits, Praeger, 2019. * Philip Kotler and Shigetaka Komari, Never Stop - Winning Through Innovation (Story of Fujifilm), Amazon, 2020. * Philip Kotler, Waldemar Pfoertsch and Uwe Sponholz, H2H Marketing - Management, Methods, and Processes for a Human-Centric Strategy * Philip Kotler and Giuseppe Stigliano, Fashion 4.0, Mondadori, Milan, 2020 * Philip Kotler and Den Huan Hooi, Winning the Future: Marketing and Entrepreneurship in Harmony, World Scientific Press, 2020.. * Philip Kotler, Marc Oliver Opresnik, and Kahzon Takaoko, Digital Marketing Management and Transformation by Innovation (2020)Philip Kotler and Christian Sarkar, Losing Our Democracy (2020) * Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 5.0 Wiley (2021) * Philip Kotler, Waldemar Pfoertsch, and Uwe Sponholz, H2H Marketing: The Genesis of Human-to-Human Marketing (2021) * Nancy Lee and Philip Kotler, Success in Social Marketing: 100 Case Studies from Around the Globe, (2022) * Philip Kotler, Japan and the Future of Marketing – Strategies to Predict What Comes Next, Kadokawa, (2020) * Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry, Marketing 6.0 -Entrepreneurial Marketing, Wiley 2022 * Philip Kotler, Sadia Kibria, and Enrico Foglia, Big Bang Marketing 2020, Self published 2021. * Philip Kotler, Kevin Keller, and Alex Chernev, Marketing Management, 16th edition, Pearson, 2022 * Philip Kotler, Joel Shalowitz, and Robert Stevens, Strategic Marketing for Health Care Organizations: Building a Customer Driven Health Care System, 2nd ed., Jossey-Bass, 2021 * Philip Kotler, My Life as a Humanist, Amazon, 2022 * Christian Sarkar, Philip Kotler, and Enrico Foglia, REGENERATION: The Future of Community in a Permacrisis World, IDEA BITE PRESS 2023 * Christian Sarkar, Philip Kotler, and Enrico Foglia, Regeneration: The Future of Community, 2022. * Alexander Chernev and Philip Kotler, Kellogg on Marketing, Hoboken, N.J., Wiley, 2023. * Philip Kotler Foreword to Chloe Steadman and Jack Coffin, Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces, Routledge, 2024. * Philip Kotler Place Branding and Public Diplomacy. Springer Nature, 2023 * Philip Kotler and Giuseppe Stigliano, Redefining Retailing (Wiley, 2024) * Philip Kotler and V. Kumar, Transformative Marketing, Macmillan, 2024. * Philip Kotler, Waldermar Pfoertsch, Fabio Guido Ulderico Ancorani, and Ivan Ureta Vanquero, Humanism in Marketing – Responsible Leadership and the Human-to-Human Approach, Springer 2024 * Philip Kotler, Hooi Den Huan, and Iwan Setiawan, Marketing 6.0. The Future is Immersive, Wiley, 2024. * Philip Kotler, Hermawan Kartajaya, and Jacky Mussry, Reimagining Operational Excellence, Wiley 2024. [/collapse]